If a company doesn’t offer reporting, walk away. While a company may come to a prospective agency with impossible goals, many agencies make promises they simply can’t keep. You make it a policy to shoot people straight, and you’d expect any other business partner to do the same to you. September 9, 2020. However, you don’t want to just take their word for it. To get you started, we created five critical questions to help you assess the proficiency of a digital agency before your next project. Two industry standards for this measurement are Net Promoter Score (NPS) and SurveyMonkey’s global benchmark score. Can You Grow My Business and Do You Have a Track Record of Success? These are questions that any marketing agency or advertiser should be able and willing to answer. To calculate a SurveyMonkey Global Benchmark for each question, the company adds up individual scores to generate an average across all surveys. Find out what they show BEFORE you sign with them — this a key question used to evaluate a marketing agency. How Do You Communicate with Your Clients? Let’s say a company wants an agency that knows Google Ads inside and out. Here are WebBox Digital's top 10 questions to ask your digital agency. An agency must deliver results, but they should also be proactive in improving the overall client relationship and the quality of their results. “We will guarantee first page results on search.” This is a warning flag that the agency is not strategically focused, and will likely look to play short-term SEO games, rather than build an authentic content strategy that yields quality leads and greater long-term results. Here is another digital marketing tip, your answer should go like this: Thank you. When you’re looking at digital marketing agencies, your first step should always be to ask for … Any Digital Marketing Agency wants to make sure that it's a mutually beneficial partnership so don't be afraid to ask questions before you sign contracts. Choosing the right agency is nothing short of a monumental task. Some marketers have the belief that ALL business you earn while on their plan is a feather in their own cap. No matter the size of an agency, the answer to this question should always be “yes.” Some agencies are so large that clients have to deal with customer service call centers rather than a dedicated account manager. At WebTek, we begin every website and every marketing campaign with a conversation. Ask specifically what they are doing for your company. The best agencies really stand out when transparency and accountability are also baked into their corporate culture. They should make themselves available to answer questions or provide insights with reasonable turnaround times. Like you would when you’re trying out a new mechanic, you should be able to ask for an itemized list of the marketing services you’re paying for. This is an important question to ask any marketing agency — digital or otherwise. This is non-negotiable for any multi-channel campaign. Digital marketing can be rightly divided into … Inversely, an agency that only assists local restaurants likely won’t be a good fit for a corporate franchise business. What Happens When You Stop SEO and Marketing? It is a fast, simple way to gather customer data. It’s better to have this information out in the open right up front. These questions to ask a digital marketing are based on our e-book 7 Signs Your Marketing Company is Costing You Thousands (Every Year)! For example, if you are seeking an agency that specializes in paid search, you should ask how they use automation tools and tactics to improve the overall return on investment. Almost 100% of agencies that offer monthly internet marketing services provide some type of report as a form of “proof” that their strategies are working. Companies that partner with an agency can take advantage of a whole team of experts for less risk than hiring new internal employees. That’s why its worth asking up front how they communicate with their clients. Check out a selection of our marketing campaign case studies here. Although similar to testimonials, online reviews are another significant credibility signal to examine. Would you please describe your agency’s process in helping me meet my marketing goals? Whether their reports actually prove their point, is a different story though. Join the 600+ companies that already chose WebTek, ©2021 WebTek - Lancaster PA Website Design and Internet Marketing Company, Serving Harrisburg, York, Reading and Lancaster County. Which is continually evolving. The more important question is whether an agency is the right fit for a business of your size. Agencies who provide insights into their processes will always be the best choice. Finding the right digital agency will be challenging; make no mistake. Managing your own Facebook? Think about it from their perspective: if you were seeing exceptional growth, wouldn’t your agency be excited about it? Case studies communicate past success. Acquiring new business online requires having seasoned talent with hands-on knowledge regarding the benefits and strengths of different platforms. Here’s what to ask a digital marketing agency if you want to find out whether or not they’ll have your back. These credentials must be bestowed by a reputable third-party to vouch for the work of a given agency. NPS is calculated using a simple survey question: how satisfied are you with the service you received? The good: “What sort of clients do you work with?” This is a great question to open with. Keep in mind that while people leave from time to time,  there shouldn’t be frequent changes in your contact to ensure consistency and maintain a positive long-term relationship. Assuming a company understands its goals, the right agency should be able to tailor a strategy in such a way to satisfy that client’s needs. It is a fast, simple way to gather customer data. While marketing is intangible, there are very real tactics and deliverables that make up every single effective marketing campaign. While some industries have specific tactics and strategies that work best, a competent digital agency has experience assimilating data quickly and adjusting to almost any industry and business. Before partnering with a marketing firm, go beneath the surface and examine how it operates and tackles digital challenges. Learn how to get to the first page of Google! Wouldn’t they go out of their way to make sure you see the value they bring you? We put together this list of important questions to ask a digital marketing agency to help companies of all sizes identify the most common traits of a marketing agency that won’t treat them right. Agencies need to provide that human touch, and an account manager should do exactly that. However, the fact that agencies leverage a pool of talented workers with diverse experiences means that companies who partner with them have the potential to get the highest return on their investment. Even if an agency has a high review score, be sure to read both positive and negative reviews to identify common threads across them. While other factors should also be part of an agency’s decision making, campaigns live and die by data analysis. Do You Try to Take Credit for Business I earned Another Way? Asking about their reports is an essential question to ask a marketing agency because your digging into how transparent they will be once you’re on a contract with them. A tell-tale sign of marketing agencies that aren’t worth their keep is one that tries to take credit for business you know had nothing to do with them. Digital marketing all accommodates search engine marketing, SEO, social media marketing, link building. 2. Ask probing questions to find out what they are truly good at, and where you (or they) need to bring in specialist help. COVID-19. This frequency is a default best practice; clients may, of course, have specific preferences outside of this schedule. Some credentials even have different tiers to consider. Examining the leads generated by individual channels and whole campaigns is a crucial part of ALL of WebTek’s integrated marketing plans. While this industry is complex, there’s nothing to be gained from making it seem MORE complicated. For example, a company might propose that they leverage social media to earn you brand awareness and new customers. In addition to having an account manager, many agencies also provide a dedicated secondary or “backup” point-of-contact who has extensive knowledge on the account. Some of the largest companies on the planet have huge teams of marketers, all of which must be at the top of their game to stay ahead of the latest trends. You can learn a lot of skills, but it’s difficult to fake passion. Testimonials say an awful lot about an agency. Hiring a digital marketing agency is a major decision and one must tread carefully to prevent wasting their time and money. These are some of the main questions you must ask the digital marketing services company that you wish to engage in launching a powerful marketing campaign online. 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