It is not… Our neural networks are custom-built for entertainment marketing. 4c. If you like cartoons, or if you have little kids, you probably have watched this popular movie a few times. Typically, branded films like these aren’t as long as Hollywood-produced movies. The trick is that The Lego Movie is not an ordinary movie. For example, branded entertainment apps are easier to distribute and monetize compared to media like film or television. Michael Starr, a movie director, contacted Lizar to help fund his new movie. This ad can be from any media (tv, radio, web, magazine, etc). It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. Choose any 4 execution styles and describe one advertisement for each. Paired with the expertise of our industry-leading specialists, they help us better predict and continuously improve the success of your brand integration campaigns across influencer marketing, streaming, TV, and film. Human Expertise Machine Intelligence. Define/discuss the following: reach, frequency and impact. Top 9 Examples of Branded Content The Lego Movie. a company placing its product in a movie scene. Provide an example of each different from the text. Examples of Branded Entertainment We recently shared some really great examples of viral videos . Lizar Telecommunications are manufactures of cell phones and related accessories. What Lives Inside, for example, is comprised of four episodes, each around 13 minutes in length, while the longest of the Two Bellmen films runs just 35 minutes. Have you watched The Lego Movie? The 2nd example from this amazing brand doing great things in content marketing. Branded content is content that does not involve traditional advertising. 4b. Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Please use a different ad for each style. (GE also has some great content running on Vine and Tumblr ). This site is “sponsored by GE” and represents a good example of acting like a publisher and taking the brand … Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. It’s the most successful branded content pieces that companies ever produced. What is branded entertainment? 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